Ad Campaign

This is a set of three posters, all 11 x 17", advertising for better literacy. Originally, the idea was for the campaign to be done completely digitally. However, as it started taking shape the posters began to look unnatural. Bringing in the handmade elements of origami and cut paper helped to bring this campaign to life.

Waves created out of words and an origami boat. Mountains created out of words and an origami car. Clouds created out of words and an origami air balloon.